One of the main reasons that I took this course was that I thought it would be applicable to my future job as an ESG researcher for an investment management firm. This course has broadened my perspective on what sustainability is, and how different companies can incorporate it into their business model. Its easy to […]
Evaluation
April 10, 2019 by ·
Over the past week, there were multiple points where we got feedback from a wide range of individuals. This was the first time that we got to both hear other team’s products/services as well as share our idea. It was both exciting and nerve-wracking to present our prototype to the class. Having others critique and […]
Prototyping
March 30, 2019 by ·
In design thinking, prototypes are often used as a testing phase to understand the different aspects of a solution. According to Tim Brown, CEO of IDEO, the idea is that a prototype can “fail quickly and cheaply” so that less time and money is spent working on a “bad idea.” Prototyping allows us to create […]
Ideation Experience
March 22, 2019 by ·
The goal of ideation is to generate a large number ideas, that could potentially inspire newer and better ideas. The process itself should cast a wide net in terms of concepts, and should provide innovative responses to our HMW questions. According to an article published by the Interaction Design Foundation, it is important to challenge […]
The Art of Defining: A Reflection
March 14, 2019 by ·
In defining, the ultimate goal is to gather the information you currently have in order to define the core problems faced by a company. According to an article published by the Stanford Design School, the define mode of the design process should bring clarity to the design space, and should result in some sort of […]
The art of wise decisions
February 22, 2019 by ·
As I prepare for graduation, one of the things that I am starting to do is apartment hunt. While this should seem exciting, honestly, its quite overwhelming. Not only do I need to budget for rent and food, but if I want to furnish it, I need to budget for furniture and appliances. In college, […]
What constitutes a great design?
February 22, 2019 by ·
When someone says the word “Southwest,” two things come to mind: reliability and timeliness. Southwest is known for their on-time track record, and their direct flights. In my opinion, that is what constitutes a great design. These two attributes are made possible by a number of strategies such as their flight model, aircraft model and […]
The Wise Consumer
February 16, 2019 by ·
When I think about the products and services that I use on a daily basis, the list seems never-ending. In this consumerist society, there is not a day that goes by where goods and services do not play a large role in my every-day routine. As I reflect on the things I use that were […]
Why natural capitalism is the “best” framework to use:
February 9, 2019 by ·
What initially stood out to me about this framework was its core goal of understanding the value of sustainability as well as how the concept of what is sustainable is constantly evolving. This model is simple and clear, creating an overarching mindset to evaluate the social, environmental and financial issues faced by businesses. While it […]
“Lessons learned” from the Brief Case presentations
February 1, 2019 by ·
Entrepreneurship is awe-inspiring. In essence, its identifying a problem faced in society, designing a solution, and marketing the “fix” to others. Entrepreneurs are individuals who takes action to make a change in the world. The companies presented in the Brief Case presentations truly embody that mentality. Something that stood out to me yesterday was that […]